ABOUT CHRISTINA

People-centered transformation, grounded in systems thinking.

Dr. Christina Sandema-Sombe is an award-winning data and AI strategist, systems thinker, author and practitioner who helps leaders build the trust, governance, culture and operating conditions required to turn ambitious ideas into sustainable value.

Professional portrait of Dr. Christina Sandema-Sombe

FORMER NIKE CHIEF DATA STEWARD • FORMER BIG FOUR DATA LEADER • DOCTOR OF BUSINESS ADMINISTRATION • CREATOR OF TRUSTINFRA™, CIQ™ AND THE REACT MODEL™

Dr. Christina Sandema-Sombe engaged in professional collaboration

THE PERSPECTIVE BEHIND THE WORK

Technology may enable transformation. People determine whether it succeeds.

Organizations often invest in platforms, policies and technical capability while treating adoption, trust and culture as secondary concerns. Christina’s work starts from a different premise: transformation succeeds when technology and human systems are designed to work together.

Her approach connects strategy with everyday behavior—how leaders make decisions, how functions collaborate, how employees understand change, and how organizations demonstrate that data and AI are creating responsible, measurable value.

“Know it. Run it. Prove it. Repeat.™”

EXPERIENCE ACROSS SYSTEMS AND SECTORS

A career shaped by global impact, enterprise transformation and practical execution

Christina brings experience spanning international development, global professional services, consumer enterprise and independent thought leadership.

CARE International

Led global impact and performance-management systems work, connecting information, accountability and mission-driven outcomes across complex international environments.

Deloitte

Spent nine years in management consulting and served in global taxonomy and reference-data leadership, building experience across functions, markets and large-scale operating environments.

Nike

Served as Chief Data Steward for the athletic retail business, advancing enterprise stewardship, governance, engagement and sustainable data practices.

Current Work

Advises, teaches, writes and speaks on AI readiness, human trust, governance, culture and the organizational systems needed to create lasting value from data and AI.

ORIGINAL INTELLECTUAL PROPERTY

A connected system for responsible transformation

Christina’s frameworks help leaders move beyond isolated policies and one-time initiatives. Together, they connect trust, organizational intelligence, strategy, administrative functions and culture into a practical transformation system.

TrustInfra™The organizational infrastructure required to build, operationalize and sustain trust.
CIQ™The cultural-intelligence capability needed to understand and shape the human environment around transformation.
REACT Model™Responsive Enterprise Alignment for Cultural Transformation—connecting strategic, functional and cultural frameworks.

ONE ECOSYSTEM. MULTIPLE PATHWAYS.

Ways to work with and learn from Christina

The portfolio serves executives, teams, organizations and individual professionals at different points in their data and AI journeys.

Advisory & Organizational Solutions

Strategy, governance, readiness, stewardship and transformation support for private- and public-sector organizations.

Explore organizational support →

Speaking & Executive Learning

Keynotes, workshops, executive briefings and facilitated conversations grounded in research and real-world practice.

Explore speaking →

AI Ready Pro

On-demand, people-first learning that helps early- and mid-career professionals adapt and lead in AI-enabled workplaces.

Explore professional learning →

Datum Café & The Data Mart

Enterprise literacy, reusable practitioner resources and culture-building products that make data more understandable, inclusive and actionable.

Explore learning and culture tools →

PRACTITIONER-LED BY DESIGN

Ideas built to survive contact with real organizations

Christina’s work is informed by doctoral research, executive leadership and the realities of implementing change across organizational boundaries. She translates complex systems into practical language leaders and teams can use.

Her focus is not AI for AI’s sake. It is the disciplined work of preparing people and organizations to make responsible decisions, build adoption, govern effectively and produce evidence of value.

Professional portrait of Dr. Christina Sandema-Sombe
Dr. Christina Sandema-Sombe receiving an AIM 100 award at MachineCon

CREDENTIALS & RECOGNITION

Recognized leadership backed by education and practice

Christina’s authority combines academic research, enterprise experience, professional credentials, published analysis and recognition from leading data and AI communities.

  • Doctor of Business Administration
  • Carnegie Mellon Chief Data Officer certification
  • Prosci Certified Change Practitioner
  • Thinkers360 Multi-Category Thought Leader
  • DataIQ100
  • AIM AI100
  • CDO Magazine Global Power Woman
  • CIO Contributor

START A CONVERSATION

Ready to move from good intentions to trusted, sustainable results?

Tell Christina what your organization, audience or team is trying to accomplish. Together, you can identify the right advisory, speaking or learning pathway.

Pin It on Pinterest

Share This